Social Media Advertising for Small Business
In general, social media use has increased significantly over the past few years. Many large companies such as Nike, Old Spice, Red Bull, and others have seen this trend as an opportunity to implement successful advertising campaigns. To this day Old Spice’s “The Man Your Man Could Smell Like” campaign remains as one of the most successful advertising campaigns ever. While Old Spice did use expensive television advertising spots, the campaign’s success was mostly due to their creative use of social media to interact with the public. The most important part of the campaign for Old Spice was the free word-of-mouth advertising they received by giving individuals the ability to share the content they liked with their friends on social media. A great way of accomplishing this was by hosting various sessions where fans could directly interact with Isaiah Mustafa, the actor from the commercials by utilizing Twitter and YouTube. Mustafa filmed various YouTube videos responding to questions asked of Old Spice on Twitter.
How Can This Help Small Businesses?
While small businesses do not have the budget to compete with large companies for television advertising spots, they do have the ability to create successful social media advertising strategies. Social media is an extremely inexpensive way for a small business to help shape the branding of their company, amount of traffic their websites receive, and name recognition as well as countless other benefits. Some of the most popular social media sites that are being utilized for advertising include Facebook, Twitter, Instagram, YouTube, Vine, and Pinterest. The best part about these options is that content can be generated on them for free. The only requirements necessary for implementing and executing a social media campaigns are time and effort. If a successful campaign is put in place a small business can achieve a substantial amount of “free advertising” simply from users sharing the content with their friends or followers.
Tips For A Successful Social Media Campaign:
1. The message across all social media platforms should be consistent.
This enables customers to view your brand the way that you intended, while also not confusing them as to the purpose of company. In order to maximize potential, companies should incorporate more than one type of social media together, similar to the way Old Spice used Twitter and YouTube.
2. Create content that will entice users to share your content.
In order to utilize word-of-mouth advertising you need users to have a reason to share it with their friends or followers. This can be accomplished in a variety of ways which include comedy, informative content, or even something as simple as coupons or discounts.
3. Be proactive
In general the more content that a company posts the better. By increasing the number of posts a company enables their content to be seen and shared as often as possible. However, a business should not accomplish this by sacrificing the quality of their content. It is extremely important to maintain a high quality for the branding and perception of the company.